Hey, I'm Diego! 👋

Product Designer

Netherlands 🇳🇱

Bio

I'm a Chilean 🇨🇱 designer living in the Netherlands, a lifelong traveller and a cycling enthusiast.

In 2013 I founded Teamscope, a data collection software for clinical research. In September 2022 Teamscope was acquired by StudyPages.

I'm currently working on Product Alchemy, a one-man UX/UI design agency and Motion Gurus a animation service for startup founders.

When I'm not working, I'm most likely on my bike. That's where I find my essence and easily remind myself that life is amazing.

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Posts

2024: Revenue, what worked, didn't and what's next

In 2024, my agencies, Product Alchemy and Motion Gurus, earned a combined revenue of €96k. In this article I break down, what worked, what didn't and what's next.

AI will make closed source software obsolete

Generative AI is democratizing knowledge to the point were closed source software will become medieval. I may be wrong but here is my rant on why I think the days of closed source software are counted.

How to Manage a Freelance Product Designers: 9 tips to avoid Costly Mistakes

This article shares 8 simple-to-follow processes to help startup founders and product managers become 10x better at managing the freelance designers.

Cycling from the Netherlands to Lisbon: A journey fueled by hope and intuition

There’s nothing I love more than the freedom of cycling into the unknown. On August 1st, I set off from my home in the Netherlands, and 30 days later, I arrived in Lisbon, Portugal. Here’s the story of why I embarked on this adventure, the self-imposed rules that shaped it, and the lessons I discovered along the way.

Why I love to take cold showers: My 4 Favorite Benefits

Fostering my love for cold showers has transformed my life. I've completed two full-year cold shower challenges, and no matter how many times I do them, my body never becomes numb to them.

My 8 tactics to easily get UX/UI design freelance clients

In Nov 2022 I launched Product Alchemy, my one-man design agency. Within 3 months I took it from 0 to 15k MRR. Here are my 8 tactics that make it easy to get new clients.

2023: Revenue, what worked, didn't and what's next

In 2023, my design agency, Product Alchemy, earned €77k. In this article I break down, what worked, what didn't and what's next.

My Beloved Bhutan

The first time I came to Bhutan was in 2017, I was 29 back then. It was 4 month trip that changed my life for ever. When I left in 2017 I promised myself I would one day go back.

5 ways to improve your product's UX without a designer

The learning curve to designing pixel perfect UI isn't a short one but the mindset that a UX/UI designer applies everyday is something anyone can start doing today.

Conducting a UX Audit: Rapid Guide for UX Designers

A UX audit is likely one of my favourite tasks as a UX/UI designer. It allows me in a few hours to take a deep dive into an existing platform or app, look for opportunities for improvement and turn them into stunning new designs.

Opportunity Solution Tree: Quick Summary (Free Template Incl.)

The opportunity solution tree helps product teams define a desired outcome and map the opportunities and solutions that can help solve that outcome.

Selling my startup on Acquire.com: Key things to know before

In September 2022, I sold Teamscope to StudyPages. This was the first time I sold a business, and I did it via Acquire.com, a platform that connects founders looking to sell with potential buyers. In this post, I shared what I learned along the way and what I wish I knew before.

Composable UX: How to make easier-to-use products

During the first decade of my life, I played with legos for thousands of hours. What makes legos magical is that you can compose different generic pieces into a creation that feels like your own. Products that can do the same thing, be composable, are easier to use and give their users a unique sense of ownership.

Design subscriptions: Benefits over traditional billing

There are two common ways to charge freelance work: a fixed price per project or an hourly rate. Both models can create unnecessary tension and hurt a business relationship. Are you looking for a more innovative way? Try a design subscription.

Product Alchemy: Launching my new design subscription

This month I launched Product Alchemy, a service for startups where they can request unlimited UX/UI tasks for a flat monthly subscription. In this post I go through what inspired me to launch this new business, what I've learned so far and what are my next steps.

Shape Up Method: Quick Guide for Startup Founders

You've tried Scrum and your team is still not delivering on time? Users keep reporting bugs that never get fixed? Then I have good news for you. It's called Shape Up and it might be the perfect fit for your team.